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7 Essential Tips for Reviewing Copy

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:47  |  603 views

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are seven essential tips for reviewing and approving copy.



Website Copywriter Tips: Web Copy Sabotage

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:02  |  467 views

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So, before you get out your keyboard, get out a mirror.



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