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7 Essential Tips for Reviewing Copy

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:47  |  773 views

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are seven essential tips for reviewing and approving copy.



What Is A trademark, Anyways?

Business / Copyright

Aplus Legal Advice  |  2022.08.09 16:30  |  698 views

We're not necessarily talking about Elvis' trademark sideburns or Catherine Hepburn's trademark voice, but that's not too far from the path. They're everywhere you look, and yet do you really know what they are? Trademarks are a strange animal and it's necessary that you get to know them if you have business endeavors of any kind. Whether you're making your own trademark or using other trademarks, there's a whole lot to learn.



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