Why Great Website Makeovers Begin with Copywriting

Business / Copyright

Aplus Legal Advice  |  2022.09.06 13:58  |  553 views

“Can you give me some feedback on my website?” a life coach named “Kevin” asked his e-zine subscribers. “I just revised my site – -finally!” Naturally, I could not resist clicking over to see what Kevin had done. I knew Kevin was a thoughtful coach with a reputation for high integrity.

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The One Word Every Prospect Craves

Business / Copyright

Aplus Legal Advice  |  2022.09.06 14:16  |  707 views

It’s the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.” I’m talking about “you.”

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