Ethics & Leadership in Business Development







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Aplus Legal Advice  |  2022.09.06 15:37  |  554 views

In the 25 + years of working with some of the best people in Business Development within the power generation industry, we have found some unique characteristics that separate these individuals from the rest. It does not seem to matter what organization they work for, or the services, the client base, or the economic climate. We find that these individuals are in fact the top 3% of the professionals in their field. In addition to learning to think as CEOs, Presidents, entrepreneurial leaders of Business Development units, we have discovered they have acquired the behavioral characteristics of a leader.



In the 25 + years of working with some of the best people in Business Development within the power generation industry, we have found some unique characteristics that separate these individuals from the rest. It does not seem to matter what organization they work for, or the services, the client base, or the economic climate. We find that these individuals are in fact the top 3% of the professionals in their field. In addition to learning to think as CEOs, Presidents, entrepreneurial leaders of Business Development units, we have discovered they have acquired the behavioral characteristics of a leader. They have learned how to set strategic and operational objectives in putting together plans, how to be visionaries and see opportunities for their organizations that other individual may miss, and in the role of Business Development, they have mastered the 12 Core Competencies, a benchmark to measure leaders.

One of the most compelling definitions of a leader is an individual whose mere presence inspires the desire to follow. When asked if leaders are born or bred, the consensus is that leadership can be taught. While few of us have had the opportunity to be formally trained or mentored in leadership, all of us are called to be a leader at various times and circumstances in our lives. Leadership is first about who you are as an individual, not what you do, and the term character best describes the core characteristic of a leader. It is this part of an individual that inspires other to follow, so we see character as the summation of an individual’s principles and values, core beliefs by which one anchors and measures their behavior in all roles in life. Principles and values of a positive leader include loyalty, respect, integrity, courage, fairness, honesty, duty, honor, and commitment.

If character is the summation of our principles and values, then ethics is the application of them. To understand more about character development, we can reach back 2500 years to the writings of Aristotle in Nicomachean Ethics. Aristotle taught that moral virtue is acquired by practice. Ethics, according to Aristotle, is moral virtue that comes about because of habit. Ethics has as its root ethike, formed by the slight variation of the word ethos (habit). Aristotle explained that moral virtues do not arise in us by nature; we must accept them, embrace them, and perfect them by habit. Leadership training emphasizes that understanding leader values and attributes is only the first step in development. A leader must also embrace values and practice attributes, living them until they become a habit.

In the Business Development role, success requires a fusion of who we are as an individual, along with our principles, values, ethics, and their application. It is a unique combination of what we know, how we apply it and what we do.

Bill Scheessele is CEO/Founder of MBDi, a Business Development consultancy based in Charlotte, North Carolina. For the past 27 years, MBDi has assisted client firms in leveraging their high-level expertise into bottom line business.


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